14 Feb Priority Appointments
When MD Barbara Law decided to take her recruitment business out of a franchise and into independent ownership, she asked us to help develop the new name, brand and website.
We involved the whole team in developing the new Priority Appointments brand and strapline – Handpicked People – which was designed to express the caring, personal service the company offers job candidates and employers alike.
We also developed a fresh new website which the team can easily update themselves and helpful, authoritative content for both employers and job candidates. We continue to work as Priority’s marketing partners on inbound and outbound marketing to help support its continued growth.
Barbara explains, “We have been working with Marketing Matrix for two years and consider the team as a valued Marketing partner that has been crucial and intrinsic to significant changes to our company over the last 12 months.
“The Marketing Matrix worked with us on a total re-brand and re-launch of our business. A new website, new collateral and timely and apposite customer communication were just some of the elements managed and delivered by The Marketing Matrix team. In addition, and on an ongoing basis, The Marketing Matrix helps shape our strategic and tactical marketing plans plus provides training and management support as and when we need it.
“As an SME with very little in-house marketing resource, we have found the expertise of The Marketing Matrix, their collaborative style and straightforward and friendly approach have proven ideal for our team and business.“